Customer Input to Tactical and Strategic Planning

Aligning your tactical and long term strategies to those of your customers will allow you to hit a marketing bull's-eye.

The problem is in identifying your customers' strategies.

Customers are like your friends. Even your best friend/customer will not tell you exactly what they think about you.

But they will tell us.

Managers of a nationwide computer service business told us the VP Information Services of their largest customers had just visited and that all was well with the relationship. Our interview of the same VP, two weeks later, told the opposite story; she was actively seeking a replacement vendor. When we were told the same thing by several other key customers we raised a red flag and told my client relationships with their largest customers were AT RISK

They laughed.

Four months later they filed for bankruptcy protection.

SixPillars Research Group determines your customers' strategies and how you can best align your company to maximize customer loyalty and gain repeat business.

Contact us to learn more.